If you’re visiting this page it means you’re interested in doing business with Profumel.

A few facts on the target market.

Italian consumers look for intensity in laundry scents. Among the main requirements for laundry products, at 36%, we have a pleasant fragrance while 40% want a product suitable for different fabrics. From these numbers we can see that a low price (24%) is not the key driver anymore.

The target market is laundry fragrances. Being new and scarcely explored, it’s evolving fast and continuously.
As a result there is a strong potential in these kind of goods because of their appeal and the absence of similar products (fabric softeners have a very intense perfume right after washing but it’s definitely a very ephemeral one).

Profumel is a new commodity, expressly created to scent your laundry. A specific product is a quality product.
Even though Profumel was engineered with the sole objective to perfume the laundry we decided to add a sanitizing feature to the formula. All our formulas are sanitizing and two are also hypoallergenic (suitable for newborn and toddlers clothes).