[vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1569573079620{padding-top: 25px !important;padding-bottom: 25px !important;background: #161f40 url(https:\/\/test.profumel.com\/wp-content\/uploads\/2019\/09\/vento_profumato_fiori_profumel.jpg?id=5510) !important;}”][vc_column width=”5\/6″ el_class=”et-first-image” offset=”vc_col-lg-6 vc_col-md-8 vc_col-xs-12″][vc_column_text]<\/p>\n
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A few facts on the target market.<\/strong><\/span><\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Italian consumers look for intensity in laundry scents. Among the main requirements for laundry products, at 36%, we have a pleasant fragrance while 40% want a product suitable for different fabrics. From these numbers we can see that a low price (24%) is not the key driver anymore.<\/span><\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n The target market is laundry fragrances. Being new and scarcely explored, it\u2019s evolving fast and continuously. [\/vc_column_text][vc_column_text]<\/p>\n Profumel is a new commodity, expressly created to scent your laundry. A specific product is a quality product. [\/vc_column_text][\/vc_column][vc_column width=”1\/6″ css=”.vc_custom_1569572749802{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_col-lg-6 vc_col-md-4 vc_hidden-xs”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1569514514891{background-color: #161f40 !important;}”][vc_column width=”1\/3″ offset=”vc_col-lg-6 vc_col-md-4″][vc_single_image image=”5292″ img_size=”full”][\/vc_column][vc_column width=”2\/3″ el_class=”et-first-image” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Discover how Profumel\u2019s Marketing Department studied and created the sales force material. Always innovating to help your customers choose their favorite scents.<\/span><\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Download the advertising folder<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1568280807413{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #161f40 !important;}”][vc_column width=”2\/3″ el_class=”et-first-image” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n The crowner is equipped with four scented disks that give off the related fragrance by pressing on the plastic part. <\/span><\/p>\n [\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n
\nAs a result there is a strong potential in these kind of goods because of their appeal and the absence of similar products (fabric softeners have a very intense perfume right after washing but it\u2019s definitely a very ephemeral one).<\/span><\/p>\n
\nEven though Profumel was engineered with the sole objective to perfume the laundry we decided to add a sanitizing feature to the formula. All our formulas are sanitizing and two are also hypoallergenic (suitable for newborn and toddlers clothes).<\/span><\/p>\nThe first sanitizing and hypoallergenic laundry fragrance<\/span><\/h3>\n
Profumel\u2019s retail display, studied to help your customers choose their favorite fragrance.
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